Hi, I'm Gail Rivett

Founder, UnblockAI

I Bridge the Gap Between AI Potential and Business Reality

Finally, AI strategy from someone who's actually been in your shoes. 25+ years leading marketing and commercial teams through tech transformations taught me this: the biggest blockers aren't technical – they're human. I help execs cut through AI confusion and get to actual results.

I'm a mathematician-turned-marketer-turned-AI-enabler who understands how customers think, how workflows break, and how to find the solutions that drive real value.

My background of scaling growth

The Pattern Behind Every Success

My experience spans startups to mid-sized companies, across B2B and B2C, internationally.

Finding the Leak

Flightnetwork (Canada's #2 online travel agency): Fixed funnel leakage with a new membership program that got customers buying across our product portfolio.
Result: 79% profit boost.

Building From Zero

Tesco's digital incubator, Blinkbox Books: Launched from concept to 100,000 customers in first year by understanding what drove engagement and designing content strategies around that.

Scaling Across Markets

International B2B Growth: Positioning and sales enablement for film/TV properties across 200+ markets, including the CSI franchise (worth over $1 billion, thank you very much).

The pattern: Find the blocker, mine the data, scale the value work.
Now i tackle AI adoption the same way.

What I'm Seeing (and Why It Matters)

MIT dropped a research bomb recently: 95% of AI pilots are failing. You might be skeptical - it was just over 50 people they spoke to - but directionally it tracks with what I'm seeing.

Most companies treat AI like software when it's actually workflow redesign. There's a big gap between knowing AI matters and knowing what to do about it in your specific role. Buying licenses and telling people to use it more doesn't move your teams' productivity.

The companies actually winning? They're diving deep into workflows and company knowledge, systematically scaling what their best people do.
That's where i operate. Helping mid-level executives get full transformation programs while giving senior executives strategic guidance to lead from the front.

Math Nerd Confession: How ∞ Became My Entire Business

Math-geek alert: I'm obsessed with the infinity symbol - even the sculpture in my local park.

Why? It's the most elegant symbol in math and presents what's possible when all parts of a system work together.

In many growing companies, that loop breaks - repetitive tasks drain brilliant people, tribal knowledge walks out the door when people leave.

My mission for UnblockAI: Remove those blockers - whether on a personal productivity level or company-wide - so human expertise and AI capability flow seamlessly together.

Want to talk through your situation?

Look, I get it. You're drowning in AI articles that sound like they were written by robots anyway.

Let's have a real, human-to-human conversation. What's eating up your time? Worried about your team's reaction to AI?

These messy, real-world conversations are where we figure out what's actually blocking your growth.